San Diego Comic-Con International logo next to a speech bubble that says, "Welcome to Comic-Con International 2025.

San Diego Comic-Con 2025

As always, there was way too much there to make it possible to see and do everything at San Diego Comic-Con.

Comic-Con International: San Diego logo repeated in a grid pattern, featuring a stylized eye and bold yellow and black text.
A crowded convention hall features colorful booths, including Weta Workshop and Anime Expo, with attendees walking, browsing, and taking photos.

In past years I’ve tended to wander around, splitting my time between what was inside the San Diego Convention Center and exploring the many offsite activations outside.

A display table with many colorful vintage comic books, each individually bagged and priced, arranged in a grid covering the entire surface.
Two people in medieval armor duel with swords and shields outdoors while a crowd watches in the background.

The problem with that approach is that I always seemed to miss highlights that I was not aware of until it was too late to visit them, so this year I spent some time before Comic-Con began, making reservations to attend certain offsites and planning for which panels that I would most like to cover. In between, I would also stop elsewhere, if I had the time.

A large crowd of people in a city.
A waterfront scene shows a crowd at an outdoor event near a Ferris wheel, with modern buildings and a convention center in the background under a clear sky.
Wide view of a busy street lined with palm trees and tents beside a large modern building, with high-rise buildings in the background under a clear blue sky.
Crowd gathers outside San Diego Convention Center under a banner reading "Comic-Con Badged Members Only" during Comic-Con event.

My preferred mode of transportation to Comic-Con is always the San Diego Trolley — much easier and less expensive than driving downtown.

A red San Diego Trolley train labeled "IN'TL BORDER" is stopped at a station platform as passengers walk nearby.
Passengers wait on a train platform next to a red trolley, with digital signs displaying train schedules for multiple lines and destinations.
A light rail train wrapped in Hulu advertising featuring animated characters and the words “animation mayhem,” at a station with palm trees in the background.
People walk and sit along a waterfront marina with docked boats, palm trees, and a modern high-rise hotel under a clear blue sky.

On Wednesday (Preview Night), I took advantage of the somewhat reduced crowds to see what was in the massive Convention Center Exhibit Hall.

Large crowd attending a busy comic convention in a spacious exhibition hall, with booths, banners, and merchandise displays filling the venue.

Even on Preview Night, lines at the most popular Exhibit Hall booths were quickly capped.

A crowded convention hall with attendees walking among vendor booths under blue aisle signs labeled 1200 and 1300.

It has become a tradition of mine to rush over to the Hulu booth (formerly the Fox booth) and pick up their annual commemorative cardboard poster tube. Usually, by the time I reach there on Preview Night, that evening’s allocation of poster tubes to be distributed was already given out, which meant that I would have to try to get one on a following day, and then have to carry it around for hours. This time, however, I got lucky and scored a poster tube on Preview Night. Strangely, though, this year’s poster tube did not include the year.

A large crowd walks through crowded aisles at a convention with colorful signs, vendor booths, and banners for brands like Marvel visible in the background.

My lone merchandise purchase was a plush ‘Brian the dog,’ from “Family Guy.”

A display of various colorful plush toys featuring cartoon and comic characters arranged on a wire grid at a store or booth.
A man in blue jeans and a vest holds a camera in front of a "Family Guy" photo backdrop promoting Hulu's Ani-Mayhem event.

One of the exhibits in the Exhibit Hall was a very large, scale model, made of LEGO bricks, of the San Diego Convention Center (“The San Diego Lego-Con Diorama”), for which attendees (myself included) used a wide variety of provided LEGO bricks, etc. to build themed booths that we hoped would be chosen to be added to the large Exhibit Hall area, located directly behind the exterior scale model.

A large LEGO model of the San Diego Convention Center is displayed indoors, surrounded by colorful posters for Brickbeard, Hot Wheels, and LEGO Con International.
A detailed LEGO model of a convention center with crowds of LEGO figures, palm trees, vehicles, and a road in an indoor exhibition setting.
A large, detailed LEGO city display features hundreds of LEGO minifigures and buildings, with people observing behind a glass barrier.

Outside the San Diego Convention Center, nestled in-between and sometimes inside downtown buildings that were wrapped with gigantic advertisements for TV shows and movies, were numerous “activations” (often interactive and elaborate ‘popular arts’-themed exhibits).

A large outdoor billboard on a modern building displays the text "Strange brought you here. Curiosity keeps you." with images of people and futuristic scenes.
Street view of San Diego's Gaslamp Quarter during Comic-Con, with a large mural on a building, crowds, and event signage visible.

This year’s FX activation, situated as usual on the grass behind the Convention Center, overlooking the waterfront, consisted of set recreations for the upcoming new TV series “Alien: Earth.” That included the crash-landed USCSS Maginot spaceship and damaged alien containment crates. There were actually two versions of this activation: “The Wreckage” (the daytime version) and “The Wreckage: Code Red” (the more immersive, frightening nighttime version), which I experienced on Saturday evening.

Boats and yachts docked at a marina, with some covered by tarps. Clear sky with scattered clouds in the background.
Signage for "Alien: Earth" exhibit displays descriptions and visiting hours for "The Wreckage" in regular and code red modes, with safety notices and age restriction.
An older man with cameras and press badges stands in front of industrial-looking panels with orange-lit displays.
A man takes a photo of an "ALIEN: EARTH" display featuring a large alien figure emerging from a prop structure at an FX promotional event.

This year I also covered founder Ashley Eckstein’s “Her Universe Fashion Show,” from an ideal vantage point for taking photos — atop the Press riser. It had been many years since I last covered this fashion show. Back then it was a small event in a downtown restaurant, as I recall, whereas the 2025 fashion show was a truly grand production, in a large ballroom at the Manchester Grand Hyatt Hotel.

A large audience faces a stage with multiple wide screens displaying colorful animated castles and landscapes in a convention hall setting.

The fashion show had a “Wicked” theme and included a display of high quality, “Wicked”-themed merchandise. Several different photo backdrops were situated along the yellow brick road, for people to use to take portraits while they waited to enter the fashion show’s ballroom.

Inside, waiting on the audience’s chairs, were “Wicked”-themed mementos. The show’s spectacular fashions were presented by models on a long runway. At the end of the show, members of the audience were invited to walk the runway too.

I covered more than my usual number of Comic-Con panels this year — many in the extremely popular (and difficult to get into) Hall H.

A large convention center with a crowd outside, palm trees lining the street, and tall buildings in the background under a clear blue sky.
People walk outside the San Diego Convention Center under sunny skies, with Comic-Con signage visible above the entrance.
A man takes a selfie outside a building with a "Comic-Con International" banner; people are walking in the background under a clear blue sky.
Entrance to Hall H Programs at San Diego Comic-Con, with staff and attendees standing near open doors under a large event sign.

These included panels for:

  • The upcoming Stephen King movie “The Long Walk,” starring Mark Hamill as the Major. Set in a near-future when poverty is widespread and America has become a police state, young men can apply to be chosen for “The Long Walk.” All those who can walk no further will be shot and killed, except for the sole survivor who will be rewarded with great wealth.
A red movie poster for "The Long Walk" features a QR code, release date of September 12, and text encouraging viewers to watch and share the trailer. Comic-Con logos border the image.
A person in a military-style outfit stands on stage with a megaphone in front of a projected San Diego Comic-Con International logo.
A group of people sit and stand behind a long table on stage at San Diego Comic-Con, with Comic-Con banners in the background and audience members taking photos.
  • “Predator Badlands,” with a cool Predator mask giveaway for everyone.
A speaker at San Diego Comic-Con presents "Predator: Badlands" on a large screen, with Comic-Con logos in the background.
A panel of five people sits at a table onstage at San Diego Comic-Con, with a large "Predator: Killer of Killers" promotional screen and a speaker at a podium.
  • “Alien: Earth,” for which we were shown a preview of this hugely expensive, new alien horror TV series (eight episodes).
A panel of seven people sits at a long table on stage at San Diego Comic-Con International, with a moderator standing at a podium. Comic-Con banners are displayed behind them.
A display of four illustrated "Alien: Earth" posters by different artists, shown at San Diego Comic-Con, with each poster featuring a unique depiction of the Alien creature.
A person wears a detailed Alien monster costume with an open mouth and visible inner jaws at an indoor event. People and bright lights are visible in the background.
A large crowd of people stands and walks among rows of seats at a convention hall with large screens displaying images at the front.
  • “TRON: Ares,” for which Disney pre-positioned red lasers all over the ceiling of Hall H, to create a dazzling laser light show to enhance the entrance of characters from the upcoming movie. Judging from the preview, this movie looks fantastic.
A large screen displays "TRON ARES" in bold letters with red lasers and silhouettes of people holding up phones in the foreground.
Three people in futuristic, illuminated costumes with helmets and staffs walk through a crowd in a dark indoor setting with red laser lights.
Two individuals in glowing, futuristic suits and helmets walk through a crowd of people taking photos at an event with red lighting.
Two people in futuristic, glowing suits walk through a crowd at an indoor event with red lighting and a large screen in the background.
A large screen displays people in costume on stage at a convention, with red and blue laser lights and an audience taking photos.

Panels for “The Simpsons”…

Three people wearing Doctor Doom costumes sit behind a table at a San Diego Comic-Con panel, with Comic-Con logos visible on the backdrop and table skirt.
Four panelists sit at a San Diego Comic-Con table; one holds up a drawing of Lisa Simpson as a cat while another person stands at a podium.

… and “Family Guy,” in Ballroom 20, provided welcome comic relief.

Six panelists speak and interact on stage at San Diego Comic-Con, seated behind a branded table with microphones and name cards.

Sadly, the large crowd in Ballroom 20 for the “Resident Alien” panel were told that this would be the show’s final season. It is one of my favorite shows, starring the popular actor Alan Tudyk in the title role. Chris Sheridan, the creator of this show, told us that as early as the previous he suspected that this year would be the show’s last year, so scripts were written that would nicely wrap things up.

A graphic for "Resident Alien" shows a UFO beaming light over the title, with social media handles and logos for USA, SYFY, and UCP at the bottom.
A man in a leather jacket enthusiastically raises his arms on stage at San Diego Comic-Con International in front of a branded backdrop.
A group of six people stand together on stage at San Diego Comic-Con, with Comic-Con logos on the backdrop and an audience taking photos.

Outside activations that I visited — that even people without Comic-Con badges could enjoy, included the immersive Paramount+ “The Lodge” activation…

People gather outside the Fairmont Lodge, a themed event space with blue signage, stone accents, and nearby tall buildings under a cloudy sky.
Two banners hang on a pole; one advertises "Predator: Badlands" and the other promotes San Diego Comic-Con International, celebrating popular arts.

… with areas that featured “Mission: Impossible”…

… “Dexter”…

… “STAR TREK”…

… “NCIS: Tony & Ziva”…

A small café with pink-striped awning, floral decor, and a table with two chairs outside. Shelves and kitchen equipment are visible through the window.

… and “The Landman”…

… in addition to Pluto TV’s “Summer of Cinema” popcorn and beverage snack bar.

In a converted parking lot was a carnival-style bumper car ride activation that promoted the “Twisted Metal” TV series.

Behind the San Diego Convention Center was the “Abbot Elementary” Block Party, complete with a big Ferris Wheel, refreshments and swag…

People gather at "A Very Abbott Block Party" event, featuring large character figures, a Ferris wheel, and outdoor decorations under a sunny sky.

… a “STAR WARS”-themed Coca-Cola “Holocreator” experience…

A man with camera gear stands smiling beside a Darth Vader statue in a red-lit display area.

… an Old Spice “Smell Like A Hero” “Superman”-branded deodorant-giveaway experience…

An outdoor Old Spice promotional event features staff in red shirts, a large comic-style backdrop, palm trees, and an oversized Old Spice prop.
A large red Old Spice-themed rocket-shaped structure stands upright with an open door, revealing a control panel inside; surrounded by palm trees and concrete debris.
A billboard advertises Old Spice deodorant with a Superman-themed design and the slogan, "Not all heroes wear capes, but they all smell super.
A man with a backpack poses in front of a comic-style backdrop showing a green car crashing through a wall, with DC and Old Spice logos above.

… Adult Swim’s “Pirate Purrty on the Green”…

A crowd attends an outdoor event with a large screen displaying "Pirate Purrrt! On The Green" in front of buildings, alongside colorful decorations and a dinosaur figure.
A large blue inflatable dinosaur with sharp teeth and yellow eyes stands outdoors near modern buildings under a blue sky.

… “King of the Hill” games, swag and a tri-tip BBQ…

A crowd gathers under a "King of the Hill" sign at a Hulu event with cartoon-themed decorations and umbrellas, likely at a convention.
A person poses with one foot on a large red lawn mower, standing in front of a cartoon mural depicting three people in a suburban backyard.
A person wearing a blue uniform and cap holds a green "Mega Lo Mart" hat in front of hat printing machines, with colorful hats displayed on shelves behind.

… and the “Brawl Stars Starr Park,” with a really cool “Starr Rail” simulated ‘ride vehicle’ over to the amusement park, within which animations in the windows made it seem like the stationary ‘ride vehicle’ was moving really quickly from location to location…

Two cartoon characters from Brawl Stars stand next to a large cactus and a sign reading, “Starr Park—Must Be This Crazy to Ride,” near a metal fence by the water.
A colorful floating platform on water features "Brawl Stars" branding and themed decorations, with people and other structures visible in the background.
A sign reads "STARR RAIL STARR HARBOR STATION" in yellow letters on an orange background above an entrance with black curtains.
People stand inside a doorway, looking out at a themed outdoor area with colorful decorations and a "MIKE'S MINE" sign.
Visitors gather around colorful "Frontier World" and "Mike's Mine" displays at an outdoor event, with a large Hilton hotel building visible in the background.
A woman poses with a large foam weapon in front of “Haunted Haven” decorations and oversized cartoon props at an outdoor event.
A hand holds a limited edition MrBeast Feastables Brawl Bar milk chocolate featuring Brawl Stars branding and in-game reward QR code on the wrapper.
A whimsical scene with a pink pie shop, a large crying sun sculpture in a fountain, and a cartoon character holding a pie outside the shop.
Three colorful barrels, each labeled with a different character face and meter on top, are displayed outdoors at an event with props and booths in the background.
Two people stand behind a themed booth with "Floaters" branded merchandise, including hats, bags, and frog-themed clogs, at an outdoor event.
Colorful sign at an amusement park entrance reading "THANK YOU FOR VISITING STARR PARK" with decorative elements and a building in the background.

Other activations were spread on the streets radiating out from the Convention Center, from the Children’s Museum in the west to the Petco Park Interactive Zone in the east, and north to the downtown San Diego Library.

Street view of tall palm trees in front of buildings with large murals and advertisements, including TV show promos, under a clear blue sky.
People in Star Trek costumes walk in front of a crowd at a street event. A hand-shaped sign with the Vulcan salute is visible in the foreground.
A Marvel Amazing Spider-Man comic book and a Divine Doughworks bakery bag are placed on a wooden surface.
Several people stand in line inside a brick-walled doughnut shop called "Divine Doughworks," holding large decorative red doughnuts.
Three people stand at a counter beneath a "Daily Bugle" sign, engaging with items on the counter. One person has a "Percy Jackson" bag.
People stand outside a "Friendly Neighborhood Game Store" with open doors, displays of board games in the windows, and a red canopy overhead.
A staged office scene with scattered papers, desks, filing cabinets, and two large dramatic murals depicting animated characters in intense situations.
Two people stand in a busy office labeled "Daily Bugle"; one leans over a desk with papers, another holds a folder, with others working in the background and a plant in the foreground.
A person in costume sits at a cluttered desk with papers and maps in front of a "Daily Bugle" backdrop, next to a bulletin board and filing cabinets.
An older man sits in a cluttered office set filled with newspapers, a typewriter, filing cabinets, and a bulletin board covered in photos and Spider-Man memorabilia.

The Crunchyroll “Anime FanFest” took over the Rady Shell, on the grounds of Embarcadero Marina Park South, for two days with free live music, activities and more swag.

A person walks toward a box office with a sign reading "Two Days of Live Music." An informational sandwich board is placed in front.
Outdoor concert venue with a large white domed stage, purple lighting, audience seating, and people gathering. Two large screens display the stage event on each side.
A performer stands on stage in front of a large "yama" logo, with a drummer and keyboardist on either side and an audience watching.
White bold text on a black background reads "Crawl back from the abyss of Hell to change this lousy world!" with a synopsis, a QR code, and "Scan to learn more" below.
Poster featuring an anime character named Rudo with white spiky hair and red eyes, alongside text describing his background, likes, and dislikes.

Saturday ended with the Masquerade — the annual San Diego Comic-Con costume contest.

A hand holds a ticket for the 2025 Comic-Con International Masquerade on July 26, 2025, at the San Diego Convention Center.
A group of performers in colorful costumes stands on stage, posing for the audience, with a city skyline backdrop behind them.

The intermission included entertaining performances by the high-energy “Corps Dance Crew”…

Five people in colorful, elaborate costumes perform a dynamic action pose on stage, with three kicking and two in mid-motion, against a plain backdrop.
Three people in cosplay costumes perform on stage; the center person has blue hair and a dynamic pose, flanked by two others in matching blue and gold outfits.
A group of cosplayers in colorful costumes are engaged in a mock battle on stage, facing each other in two distinct lines.

… and the “Saber Guild.”

A group of people in Star Wars costumes, wielding lightsabers, confront a central masked figure on a stage with a sci-fi background.
A large group of people in Star Wars costumes stand on stage holding lit lightsabers above their heads against a purple starry backdrop.

By the time the judging was over and the prizes were awarded, it was close to midnight, by which time the Trolleys were few and far between. Waiting on the dark, nearly empty platform late at night to transfer to the Blue Line Trolley, to return to where my vehicle was parked, seemed sketchy. Luckily the posted arrival time of 38 minutes for the next Trolley was wrong. It arrived in about ten minutes — just after a family with young children left on foot to try to find a taxi.

A blue and red trolley labeled "Downtown SD" stops at a lit outdoor station in an urban area with tall buildings and palm trees at dusk.
A pedicab decorated with lights carries two passengers at night, moving quickly past a blurred urban background.

On Sunday, July 27, the Hall H mega-panels wrapped up with George Lucas’ first appearance ever at San Diego Comic-Con. Fans in the audience with lightsabers gave him a proper STAR WARS welcome!

Three people stand on stage at San Diego Comic-Con International with a crowd taking photos and a lightsaber visible in the foreground. Comic-Con banners are displayed behind them.

Along with George Lucas, panel moderator Queen Latifah, Academy Award-winning director Guillermo del Toro and Academy Award-winning artist Doug Chiang presented a sneak peek of the Lucas Museum of Narrative Art, under construction since 2018 and scheduled to open in 2026.

George Lucas speaks at a Comic-Con International panel, seated behind a nameplate, with other panelists and the event logo visible in the background.

This massive, 300,000-square-foot building will house an incredible collection of exceptional art.

Night view of the Lucas Museum of Narrative Art with illuminated entrance, modern curved architecture, and people walking outside.

Located in Exposition Park across from the LA Coliseum, the building looks like a gigantic space ship. For more information, visit: https://www.lucasmuseum.org/about.

Four people stand on stage at San Diego Comic-Con International, with one person waving to the audience as attendees take photos.

I wrapped up my coverage of San Diego Comic-Con 2025 with a visit to the annual Comic-Con Art Show and sale (sorry, photos were not permitted).

Rows of empty gray chairs fill a large indoor venue, with people entering and gathering near the far entrance at the back of the room.
Rows of empty chairs face large screens and a stage in a convention hall, with staff in yellow vests standing throughout the space.
A marina with several docked boats in the foreground and modern high-rise buildings in the background under a partly cloudy sky.
A metal chain runs between concrete posts along a marina walkway, with several boats docked on the water in the background.

To explore a wide variety of content dating back to 2002, with the most photos and the latest text, visit “AutoMatters & More” at https://automatters.net. Search by title or topic in the Search Bar in the middle of the Home Page, or click on the blue ‘years’ boxes and browse.

Copyright © 2025 by Jan Wagner – AutoMatters & More #893r2 — Feature-length Edition

Jan Wagner

4 Comments

  1. David Sperry on December 1, 2025 at 10:25 am

    Jan, from my perspective, you are still a young man at 72. And yes, that’s the white Lego structure I was talking about. Regarding help for your workload, I remember discussing the use of an unpaid intern (possibly from a local college…a student studying photography/journalism), or possibly a friend who can accompany you on assignments.

  2. David Sperry on November 30, 2025 at 2:36 pm

    Jan, I’m still amazed that you have the energy and stamina to cover such a gigantic exposition. We are talking about hundreds of of thousands of square feet, and all with your camera equipment. Did you do this in one day?

    One thing I didn’t quite understand. What are those long rows of white Lego structures with little Lego people milling about? Are they related to the larger Lego plaza of little booths filled with little Lego people?

    Great photos. David

    • Jan Wagner on December 1, 2025 at 4:23 am

      Hi David,
      Thank you for your comments. I must admit that, as I get older (I just turned 72) it is getting more and more difficult to cover large events such as this, but I would really miss doing so. I covered every day of this particular event: Wednesday’s Preview Night through Sunday. The event was spread out over San Diego’s downtown, with the primary venue being the San Diego Convention Center. Those LEGO photos are of a massive LEGO recreation of the outside and exhibit hall main floor of the San Diego Convention Center. I assume that is what you are referring to, correct?
      I had a lot of trouble posting this to my “AutoMatters & More” website. The site kept freezing as I tried to upload more and more photos. As one point, all of the photos that I had uploaded simply disappeared, leaving only the text. The photos were still in the WordPress library. Of course, since I was doing this work on a weekend evening, I had no one to call for technical support so it took me a long time to figure out workarounds. I learned that clearing three WordPress caches whenever more photos would not load eventually let me upload and place all of the photos — that an not manually saving my work but instead waiting until I was finished and then pressing “PUBLISH.”
      Having to do everything without help is really trying my resolve and patience. I am always behind where I want to be, and the pressure is unrelenting.
      The process of creating one column can be extremely time-consuming. For example, I just spent several hours (yes, I realize that it is well after midnight on Sunday night) completing the necessary re-verification Press Registration form for San Diego Comic-Con 2026 and WonderCon. A big part of what took so long was finding all of the required information. This is in addition to covering events, travel, writing the columns, editing almost all of the photos (I shoot RAW images, which need to be fine-tuned), distributing the finished columns, editing more photos for uploading to my “AutoMatters & More” website, follow-up with readers and event contact people, maintaining and updating my computer and camera equipment (and paying for it), etc., etc. Oh, and I have a life outside of this, too.
      Jan

Leave a Comment